Media Literacy and Advertising Lab

Grade versions included

• Grades 3–5: Ad tricks like bandwagon, a cereal box, styled vs. real photos, commercial order and making an ad
• Grades 6–8: Sponsored posts, headline framing, a video ad script, camera angles and judging online claims
• Grades 9–12: Rhetorical analysis of ad copy, relative vs. absolute framing, chart axes, fine print and an analysis paragraph

What students practice

Persuasive ad techniques, fact vs. opinion in ads, headline and image framing, commercial structure, judging claims and sources, creating or analyzing an ad

Standards

OAS Standard 7: Multimodal Literacies

Common Core: RI.7 · SL.2

More games for these standards and topics

How it works

• Open the game file in any web browser: Chromebooks, laptops or your smartboard. No accounts, no student logins and no internet needed once it's downloaded.
• The download has a separate file for each grade band. Open the one that fits your class.
• Each student types their name on the Start page, then works through the stations in order. Each station has a prediction, a hands-on activity, a data table or log that fills in as they work and a check question.
• Students finish with a printable lab report (print or save as PDF). The Teacher Notes include the standards, a full answer key and a reset button for shared devices.
• Each purchase includes the lab files and a one-page Quick Start guide.

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